Immersive User Experience For Andreas Gursky




Immersive experience project for Andreas Gursky.
Including app design and ex- hibition design. Through these ways, the thinking behind the artist’s works is displayed, so that people can understand what the artist wants to express during the process.



Solution 1
Find “Me” App Design


Like a level-breaking game.
At the beginning, people will be given a detail in the picture and asked to find where in the real picture the detail comes from.
People are accustomed to living in an era of infinite magnification. We think that humans dominate the world. However, looking at it, humans are still an integral part of the natural system. During the game, people can carefully observe the details in the work and think about the connection between human beings and the world by zooming in and looking for pictures.






Solution 2
House Projection Exhibition

A world in the pictures created by comprehensive projection.
The projected pictures will change regularly, sometimes making people feel like they are in the picture,
and sometimes making people feel like they are in a God’s perspective. Match music to suit the scene in the photo.

Zoom out
Zoom in

People can get a postcard before entering the exhibition. People can scan the QR code on the postcard to visit Andreas Gursky’s personal website to view the electronic version of the work.




Solution 3
Your Goods Peojection Exhibition



Visitors can scan their belongings, and after scanning, the item will appear on the counter in the form of a projection.
Through this work, Andreas Gursky wants to express consumerism. Visitors are also thinking about their own consumerism when projecting their own objects. People can enter the scanning item interface by scanning the QR code poster next to the showcase. After scanning their belongings, people can adjust their color, size, etc. according to their preferences.