Xuanyi Chen

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Xuanyi Chen


“TAN” Clothing Branding


The Chinese name for Epiphyllum is “Tan”, and the meaning of Epiphyllum is a moment of eternity.
Although its beauty only lasts a moment, it will amaze the world forever.
My clothing brand adopts the flower language of Epiphyllum as its concept, and its main purpose is to present beauty to people through clothing by recording beautiful moments in nature.

                                 Logo evolution
               Final Logo
               Visual factor


“TAN” clothes are divided into seasons, and each season has a representative color.
When people receive clothes, they receive greeting cards corresponding to the season.



The Chinese name for Epiphyllum is “Tan”, and the meaning of Epiphyllum is a moment of eternity. Although its beauty only lasts a moment, it will amaze the world forever.